Jacqueline Lu

CEO & Founder

Helpful Places, Canada

Jacqueline advances technology transparency and legibility for people-centered smart(er) cities. She leads Helpful Places, a social impact enterprise advancing the adoption and stewardship of Digital Trust for Places and Routines (DTPR.io), an open-source visual language and nutrition label standard designed to increase transparency and legibility for urban technology. She is a member of the World Economic Forum’s Global Future Council on Data Equity and Council for the Connected World and a working group member and contributor to the G20 Smart Cities Alliance.
Jacqueline’s experience spans public, private and non-profit sectors. As Data Lead at Mozilla Foundation, Jacqueline led the development and implementation of their data strategy. As Director of Digital Integration at Sidewalk Labs, she led by incorporating innovation objectives, technology policy and data ethics into the company’s approach to urban development projects.
As the inaugural Director of Data Analytics at the New York City Department of Parks & Recreation, she developed the agency’s data strategy, developed the open data program and founded its first data science team. Jacqueline also spearheaded the largest participatory street tree mapping project in U.S. history, culminating in the NYC Tree Map, a digital platform for the collaborative management of NYC’s urban forest

Jacqueline Lu

CEO & Founder

Helpful Places, Canada

Jacqueline advances technology transparency and legibility for people-centered smart(er) cities. She leads Helpful Places, a social impact enterprise advancing the adoption and stewardship of Digital Trust for Places and Routines (DTPR.io), an open-source visual language and nutrition label standard designed to increase transparency and legibility for urban technology. She is a member of the World Economic Forum’s Global Future Council on Data Equity and Council for the Connected World and a working group member and contributor to the G20 Smart Cities Alliance.
Jacqueline’s experience spans public, private and non-profit sectors. As Data Lead at Mozilla Foundation, Jacqueline led the development and implementation of their data strategy. As Director of Digital Integration at Sidewalk Labs, she led by incorporating innovation objectives, technology policy and data ethics into the company’s approach to urban development projects.
As the inaugural Director of Data Analytics at the New York City Department of Parks & Recreation, she developed the agency’s data strategy, developed the open data program and founded its first data science team. Jacqueline also spearheaded the largest participatory street tree mapping project in U.S. history, culminating in the NYC Tree Map, a digital platform for the collaborative management of NYC’s urban forest