Rosa Fleming
Director - Tourism, Conventions and Events
City of Dallas, TX
Rosa Fleming has more than 30 years of progressive work experience in municipal government,
business administration, fund development, contract management, contract compliance and
hospitality. Rosa is currently the Director for Convention and Event Services. In this role, Rosa is responsible
for a portfolio which includes:
• contract and capital project management for the Kay Bailey Hutchison Convention Center
Dallas (KBHCCD);
• contract management and compliance for the Eddie Bernice Johnson Union Station,
American Airlines Center, the Omni Dallas Hotel and LGC, and VisitDallas, among other
smaller contracts;
• Oversight of an annual operating budget of over $130 million, a capital budget of more
than $90 million; and
• Leadership over several City of Dallas departments and external partners in the
implementation of the multi-layered $5 billion Kay Bailey Hutchison Convention Center
Dallas (KBHCCD) Master Plan.
Rosa holds several certifications in business administration, fundraising and contract
management. She is currently also active on several boards, including VisitDallas, the Dallas
Tourism Public Improvement District, and Beyond the Ball. Born in Brownsville, Texas, Rosa
holds degrees in political science and English from Southern Methodist University (SMU). She
also attended graduate school at the University of Texas at Arlington where she focused on city
and regional planning and holds a Master of Liberal Arts from SMU. She currently lives in
Duncanville where she enjoys spending time with her family, and writing, reading, and gardening.